- Please provide a headline, body copy, CTA and 3-5 subject lines for an email. The topic of the email is new children’s clothing for spring.
Note: You have 40 characters for the headline, 100 characters for the body and 20 for the CTA (including spaces).
Subject lines:
Swing into spring with new kids’ clothes
Walmart – where the Easter Bunny shops
Hot new children’s styles for Spring Break
Spring for our all-new kid couture
Spring break meets spring fashion
Headline: Just In – New Spring Styles for Kids
Body: Our spring lineup of children’s clothing features bright colors and designs kids are sure to love.
CTA: Shop today!
- Please provide a headline and sub copy for a homepage hero. The image it will appear on is below. The topic of the asset is gallery walls. Messaging should convey that Walmart.com has everything you need to create a gallery wall, while also exhibiting some personality and wit.
Note: You have 20 characters for the headline and 40 characters for the subhead. Accompanying image below.
Headline: Pinterest Perfect
Sub copy: Picture the possibilities at Walmart.com
- Please provide a headline and sub copy for a site asset that will appear at the top of the Kitchen & Dining page. It should speak to an array of gifts for Mother’s Day, including premium brand appliances and Pioneer Woman kitchen accessories.
Note: You have 40 characters for the headline and 140 characters for the sub (including spaces). Accompanying image below.
Headline copy: Modernize Mom’s Kitchen for Mother’s Day
Sub copy: The best cook in the family deserves premium appliances and Pioneer Woman kitchen accessories. Show your cook-at-home mom how much you care!
- Please provide 3 versions of copy for a push notification about savings on spring patio furniture. You may use both text and emojis.
Note: Best practice is to keep push notification copy to no more than 3 lines.
Push notification copy:
💸 Spring patio furniture is now on sale 💸
Don’t miss out on spring patio furniture savings 🌸
Ready for summer parties? ☀️ Spring patio furniture on sale now
You will write a product one-sheet based on the following details. We use product one-sheets as collateral for our sales team to pitch new products. Be sure to explain the “so what” and focus on benefits-driven value propositions. The goal is for our advertisers to understand how our new product impacts their business.
Please create a one-sheeter with the following information:
- Who – This is a one-sheeter for our sellers to share with clients who are interested in learning more about activating our Pinterest partnership as part of their ad campaign.
- What – Target Walmart shoppers throughout their Pinterest journey to influence purchase decisions and gain transparency into who is purchasing your products by leveraging real Walmart purchase data.
- Where – With one click we take shoppers from Pinterest to Walmart.com where they can purchase all the products they’ve pinned/researched.
- When – Pinners will see ads as they browse the home feed, discover new items in feed, and look into “more like this” pins.
- Why – Pinners are often actively considering what to buy or do next while on the platform, this allows them to turn inspiration into a purchase.
- How – Drive shoppers directly to your product on Walmart.com from Pinterest to complete their purchase. Sometimes they shop in-store, which we can share insights on too.
Note: This is a one-sheeter with a product image taking up about half the page so will need to be concise and impactful copy.
HEADLINE: Turn Pins into Profit
IMAGE FOR REFERENCE:
SUBHEADLINE: Sell with Creativity and Inspiration on Pinterest
BODY: Your company’s social media game is on point, and your online reviews are five-star fabulous – yet sales are lagging. Something is missing, and it might be the power of Pinterest. Pinterest sells inspiration, and Walmart’s expert marketers are here to help you cash in on creativity.
When your business activates Walmart’s Pinterest partnership, you gain access to insights gleaned from our treasure trove of purchase data. We place your ad in a consumer’s Pinterest feed, nestled alongside the gourmet recipes, dream décor, and whimsical crafts that inspire her most. Our Pinterest partnership enables a Pinner to fall in love with a cactus garden on Pinterest, then make her prickly purchases from you on Walmart.com with just a single click. Sparked by a customer’s imagination, your product becomes not only a purchase but a means of self-expression. CTA: Don’t wait for inspiration to strike – speak with our sales team today to learn the art of the pin.